Branding and Digital Touchpoints as the Competitive Edge for the Service Firms in the Omnichannel Environment

Financial services industry has been one of the towards the global economy. Many their business communications and The usage of digital banking in the adoption by consumers. vital industries that contributed financial institutions have started to digitalize operations with the advancement of technol...

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主要作者: Su, Wei Wen
格式: Final Year Project / Dissertation / Thesis
出版: 2021
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在线阅读:http://eprints.utar.edu.my/4459/1/19UKM06994_Su_Wei_Wen.pdf
http://eprints.utar.edu.my/4459/
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