Predicting effect of service orientation on organisational performance by customer contact employees in the Malaysian food service industry

• Main Author: Sia, Kye Fung
• Format: Final Year Project / Dissertation / Thesis
• Published: 2021
• Subjects: BF Psychology
• Online Access: http://eprints.utar.edu.my/4384/1/1706262_DIS.pdf; http://eprints.utar.edu.my/4384/

Organisations in the food service industry have started to focus on the deliverance of quality services to customers as one of the ways to be successful in the current competitive environment. To maintain the quality of service above the desirable level, management of these organisations are turning...