The perceived credibility of Instagram influencers and the impact of health product posts on Universiti Tunku Abdul Rahman (UTAR) students’ purchase
Social media platform like Facebook, Twitter and Instagram have provided people opportunities to share out their point of views and ideas to their followers. Some people who owns a huge number of following on their social media platform are known as “Social Media Influencers” as they are capable to...
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| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/4026/1/fyp_AV_2020_IAAZ_%2D_1800437.pdf http://eprints.utar.edu.my/4026/ |
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