Gen X tourist's intention to visit non-endorsed world heritage sites in Malaysia - a modification of uncertainty reduction theory
Visitation to cultural heritage tourism destinations can help local community to gain additional income and jobs, encourage people from different culture to live more harmoniously, and reduce the outflow of local currency. Tourist visitation at the destinations in Malaysia however was concentrated o...
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Main Authors: | Chai, Yah Chee, Chee, Wai Loon, Cheong, Jia Ying, Fong, Man Syuen, Yap, Mun Ching |
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Format: | Final Year Project / Dissertation / Thesis |
Published: |
2020
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Subjects: | |
Online Access: | http://eprints.utar.edu.my/3965/1/fyp_MK_2020_CYC_%2D_1603186.pdf http://eprints.utar.edu.my/3965/ |
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