Determinants of potential buyer purchase intention toward life insurance among generation Y

• Main Authors: Ooi, Jonathan Wei Keat, Leh, Khai Heng, Lim, Weng Kai, Lye, Ka Hang, Ong, Huey Yin
• 格式: Final Year Project / Dissertation / Thesis
• 出版: 2019
• 主題: HF Commerce
• 在線閱讀: http://eprints.utar.edu.my/3933/1/fyp_MK_2019_OJWK_%2D_1607172.pdf; http://eprints.utar.edu.my/3933/

The aim of this research is to study the determinants of potential buyer purchase intention toward life insurance among generation Y. Independent variables (IVs) including attitude, social influence, income and knowledge are used to test whether they are able to affect the dependent variable (DV) wh...