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A Study on the Promotion Effectiveness of Recommender System

This research aims to examine the relationship between perceived trust and promotion effectiveness of recommendation system. Specifically, this research explores the relationship between three types of trusts namely, competence trust, benevolence trust and integrity trust and perceived Recommendatio...

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Bibliographic Details
Main Author: Wang, Chuan Yu
Format: Final Year Project / Dissertation / Thesis
Published: 2019
Subjects:
H Social Sciences (General)
HF Commerce
HM Sociology
Online Access:http://eprints.utar.edu.my/3591/1/Thesis_Wang_Chuan_Yu_1800001.pdf
http://eprints.utar.edu.my/3591/
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id my-utar-eprints.3591
record_format eprints
spelling my-utar-eprints.35912019-11-25T14:19:28Z A Study on the Promotion Effectiveness of Recommender System Wang, Chuan Yu H Social Sciences (General) HF Commerce HM Sociology This research aims to examine the relationship between perceived trust and promotion effectiveness of recommendation system. Specifically, this research explores the relationship between three types of trusts namely, competence trust, benevolence trust and integrity trust and perceived Recommendation Agent (RA) trust. 2019 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/3591/1/Thesis_Wang_Chuan_Yu_1800001.pdf Wang, Chuan Yu (2019) A Study on the Promotion Effectiveness of Recommender System. Master dissertation/thesis, UTAR. http://eprints.utar.edu.my/3591/
institution Universiti Tunku Abdul Rahman
building UTAR Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
url_provider http://eprints.utar.edu.my
topic H Social Sciences (General)
HF Commerce
HM Sociology
spellingShingle H Social Sciences (General)
HF Commerce
HM Sociology
Wang, Chuan Yu
A Study on the Promotion Effectiveness of Recommender System
description This research aims to examine the relationship between perceived trust and promotion effectiveness of recommendation system. Specifically, this research explores the relationship between three types of trusts namely, competence trust, benevolence trust and integrity trust and perceived Recommendation Agent (RA) trust.
format Final Year Project / Dissertation / Thesis
author Wang, Chuan Yu
author_facet Wang, Chuan Yu
author_sort Wang, Chuan Yu
title A Study on the Promotion Effectiveness of Recommender System
title_short A Study on the Promotion Effectiveness of Recommender System
title_full A Study on the Promotion Effectiveness of Recommender System
title_fullStr A Study on the Promotion Effectiveness of Recommender System
title_full_unstemmed A Study on the Promotion Effectiveness of Recommender System
title_sort study on the promotion effectiveness of recommender system
publishDate 2019
url http://eprints.utar.edu.my/3591/1/Thesis_Wang_Chuan_Yu_1800001.pdf
http://eprints.utar.edu.my/3591/
_version_ 1654964129800126464
score 13.160551

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