Impact of customer perceived value and customer’s perception of public relation on customer loyalty with moderating role of brand image

• المؤلف الرئيسي: Samar, Rahi
• التنسيق: مقال
• اللغة: English
• منشور في: ARRAY Development (Canada) Inc. 2016
• الموضوعات: HF Commerce
• الوصول للمادة أونلاين: http://eprints.unisza.edu.my/7564/1/FH02-FESP-16-06608.jpg; http://eprints.unisza.edu.my/7564/

Purpose/Significance: The purpose of this study was to investigate the relationship between customer perceived value and customer’s perception of public relation on customer loyalty with moderating role of brand image. Research was conducted on banking sector of Pakistan. Design/methodology/appr...