Corporate Social Responsibility for Takaful industry's branding image

• Main Authors: Muhamad Fazil, Ahmad, Siti Zakiah, Melatusamsi, Rosmawati, Md Rasit
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2016
• Subjects: HF Commerce
• Online Access: http://eprints.unisza.edu.my/7500/1/FH02-FSSG-16-06167.jpg; http://eprints.unisza.edu.my/7500/

This study attempts to confirm the likelihood of Corporate Social Responsibility (CSR) activities giving different effects on brand image components and whether corporate reputation mediates these effects. Four action-based types of CSR, namely the economic, legal, ethical and philanthropic, were an...