Persuasion Strategies Employed by Anti Terrorists in Twitter Accounts to Incite Hostility Toward Terrorist Groups
This paper is a study on Twitter rhetoric and digital persuasion. It employs both Aristotelian Rhetorical Theory and Electronic Eloquence Model as theoretical framework. We explored how these individuals/ groups use their platform (Twitter) to raise support for their cause. Data were gathered fro...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/720/1/FH03-FBK-17-09264.pdf http://eprints.unisza.edu.my/720/ |
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| Summary: | This paper is a study on Twitter rhetoric and digital persuasion. It employs both Aristotelian
Rhetorical Theory and Electronic Eloquence Model as theoretical framework. We explored how
these individuals/ groups use their platform (Twitter) to raise support for their cause. Data were
gathered from 2 anti-terrorists Twitters that are purposely chosen as they have a large number of
followers and that all of their Tweets touch upon anti- terrorism, 50 most recent Tweets to the
date of 12nd November 2015 were collected and analyzed. The analysis shows a large number of
Pathos being used in these Twitter accounts and a number of characteristics highlighted by the
electronic eloquence model especially synoptic were identified in the Tweets.. The analysis also
shows that the limitations presented by Twitter's letter count are overcome by the use of concise
emotional rhetoric and the hash tag (#) system that summarizes a point and links it to a much
bigger idea. |
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