The Influence of corporate image on customer loyalty: The case of Coca-Cola drinks
In spite of the influence of corporate image on customer loyalty availability to many organizations, it is essential to note that the Coca-Cola company in the Gambia have not yet appreciated how to effectively and efficiently utilize the strategies in attempting to enhance the customer loyalty. Th...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/6456/1/FH02-FPP-19-29950.pdf http://eprints.unisza.edu.my/6456/ |
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