The Influence of corporate image on customer loyalty: The case of Coca-Cola drinks
In spite of the influence of corporate image on customer loyalty availability to many organizations, it is essential to note that the Coca-Cola company in the Gambia have not yet appreciated how to effectively and efficiently utilize the strategies in attempting to enhance the customer loyalty. Th...
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my-unisza-ir.64562022-03-21T02:03:03Z http://eprints.unisza.edu.my/6456/ The Influence of corporate image on customer loyalty: The case of Coca-Cola drinks Zainudin, Awang Hawa, Jallow HB Economic Theory HD28 Management. Industrial Management In spite of the influence of corporate image on customer loyalty availability to many organizations, it is essential to note that the Coca-Cola company in the Gambia have not yet appreciated how to effectively and efficiently utilize the strategies in attempting to enhance the customer loyalty. Therefore, this study is conducted to investigate the influence of corporate image on customer loyalty of the Coca-Cola Company in the Gambia, with particular emphasis on how customer satisfaction mediates the relationship between corporate image and customer loyalty. Moreover, this study will use structural equation model to analyze the research hypothesis. 2019-11 Article PeerReviewed text en http://eprints.unisza.edu.my/6456/1/FH02-FPP-19-29950.pdf Zainudin, Awang and Hawa, Jallow (2019) The Influence of corporate image on customer loyalty: The case of Coca-Cola drinks. International Journal of Humanities and Social Science Research, 5 (5). pp. 122-130. ISSN 2455-2070 |
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HB Economic Theory HD28 Management. Industrial Management Zainudin, Awang Hawa, Jallow The Influence of corporate image on customer loyalty: The case of Coca-Cola drinks |
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In spite of the influence of corporate image on customer loyalty availability to many organizations, it is essential to note that
the Coca-Cola company in the Gambia have not yet appreciated how to effectively and efficiently utilize the strategies in
attempting to enhance the customer loyalty. Therefore, this study is conducted to investigate the influence of corporate image
on customer loyalty of the Coca-Cola Company in the Gambia, with particular emphasis on how customer satisfaction
mediates the relationship between corporate image and customer loyalty. Moreover, this study will use structural equation
model to analyze the research hypothesis. |
format |
Article |
author |
Zainudin, Awang Hawa, Jallow |
author_facet |
Zainudin, Awang Hawa, Jallow |
author_sort |
Zainudin, Awang |
title |
The Influence of corporate image on customer loyalty: The case of Coca-Cola drinks |
title_short |
The Influence of corporate image on customer loyalty: The case of Coca-Cola drinks |
title_full |
The Influence of corporate image on customer loyalty: The case of Coca-Cola drinks |
title_fullStr |
The Influence of corporate image on customer loyalty: The case of Coca-Cola drinks |
title_full_unstemmed |
The Influence of corporate image on customer loyalty: The case of Coca-Cola drinks |
title_sort |
influence of corporate image on customer loyalty: the case of coca-cola drinks |
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2019 |
url |
http://eprints.unisza.edu.my/6456/1/FH02-FPP-19-29950.pdf http://eprints.unisza.edu.my/6456/ |
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1728056367777841152 |
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