Organizational Citizenship Behaviour Readiness: A Demographic Study on Local Governments’ Employees in Southern Region of Malaysia

Plagued with high complaints from the public on dissatisfaction on service quality provided by local government, the objective of this study is to investigate the impact of demographic factors of gender, supervisor’s gender, organization type (city council, municipal council and district council)...

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Bibliographic Details
Main Authors: Rashidah, Mohamad Ibrahim, Wan Abd Aziz, Wan Mohd Amin, Mazuri, Abd Ghani
Format: Conference or Workshop Item
Language:English
Published: 2015
Subjects:
Online Access:http://eprints.unisza.edu.my/548/1/FH03-FEMS-16-05511.pdf
http://eprints.unisza.edu.my/548/
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Summary:Plagued with high complaints from the public on dissatisfaction on service quality provided by local government, the objective of this study is to investigate the impact of demographic factors of gender, supervisor’s gender, organization type (city council, municipal council and district council), service tenure and dyadic tenure towards organizational citizenship behaviour readiness in local government agencies in Southern region of Malaysia. Data from 222 employees working in nine local government agencies in Southern region of Malaysia were collected using stratified random sampling approach. Inferential statistics of t-test and ANOVA test are employed using SPSS version 20. Results revealed that dyadic tenure and organization type have significant influence in elevating employees’ Organizational Citizenship Behaviour. Gender, supervisor’s gender and service tenure were found to be immaterial and to be equal among these respondents. Generalization of these findings cannot be assumed and a larger geographical coverage throughout Malaysia is highly recommended so as to make the findings more meaningful. Empirical evidence provided support that demographic factors could have significant impact towards elevating Organizational Citizenship Behaviour. Thus, the management should take proactive actions in ensuring that these demographic factors can be manipulated towards achieving its mandated objectives and to instil public confidence towards multifarious services provided by local government