Destination Marketing And Rebranding Tourism Images Of Ipoh City, Malaysia
The study of destination image is a relatively recent addition to the field of tourism research. Several studies have illustrated that destination images do, indeed, influence tourist behaviour. In essence, the research suggests that those destinations with strong, positive images are more likely...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/5448/1/FH02-FSSG-16-07491.pdf http://eprints.unisza.edu.my/5448/ |
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