Factors affecting consumers' trust towards e-commerce: Evidence from Jordanian students’ perspective
E-commerce has grown widely as a new mode of trading goods and service to every work and aspect of the society due to the rapid growth of the use of internet. However, consumers are still sensitive towards the trust of e-commerce. This study examines the factors that are affecting consumers’ trust...
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my-unisza-ir.54382022-05-22T06:47:59Z http://eprints.unisza.edu.my/5438/ Factors affecting consumers' trust towards e-commerce: Evidence from Jordanian students’ perspective Abdul Malek, A Tambi Baker Ibrahim, alkhlaifat Ahmad, Mansour HF Commerce E-commerce has grown widely as a new mode of trading goods and service to every work and aspect of the society due to the rapid growth of the use of internet. However, consumers are still sensitive towards the trust of e-commerce. This study examines the factors that are affecting consumers’ trust towards e-commerce, with evidence from students in Jordanian university. Using the sample of 150 university students in Jordan through questionnaires, the findings indicate that there is significant effect of consumer behaviour as well as privacy and security on consumers’ trust. This study recommends that more extensive culture awareness programs should be provided by both public and private sectors in order to provide Jordanian population with needed information about e-commerce and its benefits; and also pay more attention to the security issues and communicate their actions toward ensuring secured services to their consumers. 2017-12 Article PeerReviewed text en http://eprints.unisza.edu.my/5438/1/FH02-FESP-17-11518.pdf Abdul Malek, A Tambi and Baker Ibrahim, alkhlaifat and Ahmad, Mansour (2017) Factors affecting consumers' trust towards e-commerce: Evidence from Jordanian students’ perspective. European Journal of Business and Management, 9 (11). pp. 55-59. ISSN 2222-2839 |
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HF Commerce Abdul Malek, A Tambi Baker Ibrahim, alkhlaifat Ahmad, Mansour Factors affecting consumers' trust towards e-commerce: Evidence from Jordanian students’ perspective |
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E-commerce has grown widely as a new mode of trading goods and service to every work and aspect of the
society due to the rapid growth of the use of internet. However, consumers are still sensitive towards the trust of
e-commerce. This study examines the factors that are affecting consumers’ trust towards e-commerce, with
evidence from students in Jordanian university. Using the sample of 150 university students in Jordan through
questionnaires, the findings indicate that there is significant effect of consumer behaviour as well as privacy and
security on consumers’ trust. This study recommends that more extensive culture awareness programs should be
provided by both public and private sectors in order to provide Jordanian population with needed information
about e-commerce and its benefits; and also pay more attention to the security issues and communicate their
actions toward ensuring secured services to their consumers. |
format |
Article |
author |
Abdul Malek, A Tambi Baker Ibrahim, alkhlaifat Ahmad, Mansour |
author_facet |
Abdul Malek, A Tambi Baker Ibrahim, alkhlaifat Ahmad, Mansour |
author_sort |
Abdul Malek, A Tambi |
title |
Factors affecting consumers' trust towards e-commerce: Evidence from Jordanian students’ perspective |
title_short |
Factors affecting consumers' trust towards e-commerce: Evidence from Jordanian students’ perspective |
title_full |
Factors affecting consumers' trust towards e-commerce: Evidence from Jordanian students’ perspective |
title_fullStr |
Factors affecting consumers' trust towards e-commerce: Evidence from Jordanian students’ perspective |
title_full_unstemmed |
Factors affecting consumers' trust towards e-commerce: Evidence from Jordanian students’ perspective |
title_sort |
factors affecting consumers' trust towards e-commerce: evidence from jordanian students’ perspective |
publishDate |
2017 |
url |
http://eprints.unisza.edu.my/5438/1/FH02-FESP-17-11518.pdf http://eprints.unisza.edu.my/5438/ |
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1734304557452754944 |
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