Factors affecting consumers' trust towards e-commerce: Evidence from Jordanian students’ perspective
E-commerce has grown widely as a new mode of trading goods and service to every work and aspect of the society due to the rapid growth of the use of internet. However, consumers are still sensitive towards the trust of e-commerce. This study examines the factors that are affecting consumers’ trust...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/5438/1/FH02-FESP-17-11518.pdf http://eprints.unisza.edu.my/5438/ |
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| Summary: | E-commerce has grown widely as a new mode of trading goods and service to every work and aspect of the
society due to the rapid growth of the use of internet. However, consumers are still sensitive towards the trust of
e-commerce. This study examines the factors that are affecting consumers’ trust towards e-commerce, with
evidence from students in Jordanian university. Using the sample of 150 university students in Jordan through
questionnaires, the findings indicate that there is significant effect of consumer behaviour as well as privacy and
security on consumers’ trust. This study recommends that more extensive culture awareness programs should be
provided by both public and private sectors in order to provide Jordanian population with needed information
about e-commerce and its benefits; and also pay more attention to the security issues and communicate their
actions toward ensuring secured services to their consumers. |
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