What impacts the acceptance of e-learning through social media? An empirical study
An incredible volume of research was conducted to examine the students’ acceptance of e-learning systems through the platforms of higher education institutions (HEIs). However, little debate was made concerning the exploration of the factors influencing the acceptance of e-learning systems via soc...
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| Format: | Book Section |
| Language: | English |
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Springer Science and Business Media Deutschland GmbH
2021
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| Online Access: | http://eprints.unisza.edu.my/4772/1/FH05-FSSG-21-52002.pdf http://eprints.unisza.edu.my/4772/ |
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| Summary: | An incredible volume of research was conducted to examine the students’ acceptance of e-learning systems through
the platforms of higher education institutions (HEIs). However, little debate was made concerning the exploration of
the factors influencing the acceptance of e-learning systems via social media applications. Accordingly, this study
extends the technology acceptance model (TAM) with social media practices, including knowledge sharing, motivation
and uses, and social media features to understand the impact of these determinants on students’ acceptance of elearning systems. The partial least squares-structural equation modeling (PLS-SEM) along with the importanceperformance map analysis (IPMA) are employed to analyze the theoretical model using survey data collected from 410
students. The findings indicated that knowledge sharing, motivation and uses, and social media features have
significant positive effects on both perceived ease of use (PEOU) and perceived usefulness (PU). It is also essential to
report that the e-learning system acceptance is positively affected by PEOU and PU together. Further, the IPMA results
showed that PEOU was the most important influential factor of e-learning systems acceptance. © Springer Nature
Switzerland AG 2021. |
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