Preliminary Study: The Influences of Environmental Management Practices and Customer Satisfaction towards Customer Loyalty

• Main Authors: Yusnita, Yusof, Yahaya, Ibrahim, Zainudin, Awang
• 格式: Conference or Workshop Item
• 語言: English
• 出版: 2015
• 主題: HD28 Management. Industrial Management
• 在線閱讀: http://eprints.unisza.edu.my/457/1/FH03-FSSG-17-11338.pdf; http://eprints.unisza.edu.my/457/

Green hotel is one of the efforts taken towards achieving environmental sustainability through environmental management practices applied in the hotel. However, up until November 2014, there were only 10 out of 1935 hotels registered with the Ministry of Tourism and Culture, Malaysia received ASE...