Demographic profiling of local governments' employees in east coast region Malaysia towards organizational citizenship behaviour

• Main Authors: Rashidah, Mohamad Ibrahim, Nor Mazlina, Abu Bakar@Harun, Aziz, Amin
• Format: Conference or Workshop Item
• Language: English
• Published: 2018
• Subjects: H Social Sciences (General); HB Economic Theory
• Online Access: http://eprints.unisza.edu.my/1587/1/FH03-FESP-18-17352.pdf; http://eprints.unisza.edu.my/1587/

Local government, being the manager of urban environment, is ranked last under the Malaysia government structure after Federal and State governments. The main function of local government is to stimulate economic growth and social development of a district. However, the operational roles that these local governments supposed to portray have to some extent do not meet the public expectations, resulting in various complaints being filed through various channels as compiled by Public Complaint Bureau. In response to the public outcry for better service delivery, the objective of this research is to investigate the effect of demographic factors (gender, supervisor’s gender, age, working experience, supervision tenure and service group) in influencing the exhibition of citizenship behaviour among local government workforce in east coast region of Malaysia. 126 respondents from three local governments working in states of Terengganu, Pahang and Kelantan have participated where data were collected using stratified random sampling approach. Empirical results revealed that only supervision tenure has significant influence in elevating employees’ Organizational Citizenship Behaviour, hence, supporting social exchange theory. Therefore, management should undertake hands-on actions in warranting that these demographic variables be strengthened in invoking employees’ citizenship behaviour towards instilling public confidence towards multifarious services provided by local governments.