Correlates of shopping orientation with retail choice decisions among young consumers

• Main Authors: Safiek Mokhlis,, Abdul Razak Kamaruddin,, Sulaiman Md Yassin,
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2003
• Online Access: http://journalarticle.ukm.my/8057/1/1313-2534-1-SM.pdf; http://journalarticle.ukm.my/8057/

This paper attempts to investigate the relationship between adolescents' shopping orientation and their choice of retail purchases. Adolescents' shopping decisions comprised of two categories of retail institution, i.e., eating outlets and shopping centres. The data sample (N=934) was gath...