Correlates of shopping orientation with retail choice decisions among young consumers

This paper attempts to investigate the relationship between adolescents' shopping orientation and their choice of retail purchases. Adolescents' shopping decisions comprised of two categories of retail institution, i.e., eating outlets and shopping centres. The data sample (N=934) was gath...

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Main Authors: Safiek Mokhlis,, Abdul Razak Kamaruddin,, Sulaiman Md Yassin,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2003
Online Access:http://journalarticle.ukm.my/8057/1/1313-2534-1-SM.pdf
http://journalarticle.ukm.my/8057/
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spelling my-ukm.journal.80572016-12-14T06:46:04Z http://journalarticle.ukm.my/8057/ Correlates of shopping orientation with retail choice decisions among young consumers Safiek Mokhlis, Abdul Razak Kamaruddin, Sulaiman Md Yassin, This paper attempts to investigate the relationship between adolescents' shopping orientation and their choice of retail purchases. Adolescents' shopping decisions comprised of two categories of retail institution, i.e., eating outlets and shopping centres. The data sample (N=934) was gathered from high school students at a number of schools in Terengganu and Selangor. Employing an area sampling approach, a survey was conducted among the respondents using a structured-type questionnaire. From the results of multiple regression analyses, several significant relationships were found between adolescents' shopping orientation and their choice of retail institutions. Adolescents would choose modern retail outlets when their motivations for consumption are stimulated by the desire for social and hedonistic reasons. On the other hand, when their motivations for consumption are reflected by the desire for getting the best value for their money, they tend to choose traditional retail outlets. Penerbit Universiti Kebangsaan Malaysia 2003 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/8057/1/1313-2534-1-SM.pdf Safiek Mokhlis, and Abdul Razak Kamaruddin, and Sulaiman Md Yassin, (2003) Correlates of shopping orientation with retail choice decisions among young consumers. Jurnal Pengurusan, 22 . pp. 47-66. ISSN 0127-2713
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description This paper attempts to investigate the relationship between adolescents' shopping orientation and their choice of retail purchases. Adolescents' shopping decisions comprised of two categories of retail institution, i.e., eating outlets and shopping centres. The data sample (N=934) was gathered from high school students at a number of schools in Terengganu and Selangor. Employing an area sampling approach, a survey was conducted among the respondents using a structured-type questionnaire. From the results of multiple regression analyses, several significant relationships were found between adolescents' shopping orientation and their choice of retail institutions. Adolescents would choose modern retail outlets when their motivations for consumption are stimulated by the desire for social and hedonistic reasons. On the other hand, when their motivations for consumption are reflected by the desire for getting the best value for their money, they tend to choose traditional retail outlets.
format Article
author Safiek Mokhlis,
Abdul Razak Kamaruddin,
Sulaiman Md Yassin,
spellingShingle Safiek Mokhlis,
Abdul Razak Kamaruddin,
Sulaiman Md Yassin,
Correlates of shopping orientation with retail choice decisions among young consumers
author_facet Safiek Mokhlis,
Abdul Razak Kamaruddin,
Sulaiman Md Yassin,
author_sort Safiek Mokhlis,
title Correlates of shopping orientation with retail choice decisions among young consumers
title_short Correlates of shopping orientation with retail choice decisions among young consumers
title_full Correlates of shopping orientation with retail choice decisions among young consumers
title_fullStr Correlates of shopping orientation with retail choice decisions among young consumers
title_full_unstemmed Correlates of shopping orientation with retail choice decisions among young consumers
title_sort correlates of shopping orientation with retail choice decisions among young consumers
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2003
url http://journalarticle.ukm.my/8057/1/1313-2534-1-SM.pdf
http://journalarticle.ukm.my/8057/
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score 13.209306