Corporate strategy formulation af a University in England an application of the repertory grid technique

• المؤلفون الرئيسيون: Siti Maimon Kamso,, Wan Rafaei,, R. E. Thomas,
• التنسيق: مقال
• اللغة: English
• منشور في: Penerbit Universiti Kebangsaan Malaysia 1984
• الوصول للمادة أونلاين: http://journalarticle.ukm.my/7915/1/1624-3068-1-SM.pdf; http://journalarticle.ukm.my/7915/; http://ejournals.ukm.my/pengurusan/issue/view/198

This article looks into a fornudation of Corporate Strategic Planning (CSP) in a public organisation, viz, a university in England. The Twiss's CSP fornulation Model (1976) was applied. It took into account the interrelationship of the objectives, the strengths and weaknessess and opportunitie...