User preference modeling for customised dynamic electronic catalogs generation based on web shoppers’ brain hemisphericity/cognitive style

• Main Author: A.B.M Abdullah,
• Format: Article
• Language: English
• Published: Penerbit UKM 2005
• Online Access: http://journalarticle.ukm.my/5002/1/01-_siti_rohaidah.pdf; http://journalarticle.ukm.my/5002/; http://www.ukm.my/jitm/vol2_2005_19-32.html

This study examined the impact of online shoppers’ brain hemisphericity/ (cognitive style) on their preference for different aspects of information presentation via electronic catalogs. Two instruments were used to measure participants’ cognitive styles/brain orientations. Pearson’s correlation ndi...