Advertising appeals: a cross-cultural perspective
please refer fulltext
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|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Kebangsaan Malaysian
1985
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| Online Access: | http://journalarticle.ukm.my/4991/1/2%281%29.pdf http://journalarticle.ukm.my/4991/ http://www.ukm.my/jkom |
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my-ukm.journal.49912016-12-14T06:37:28Z http://journalarticle.ukm.my/4991/ Advertising appeals: a cross-cultural perspective Mohamad Md Yusoff, please refer fulltext Universiti Kebangsaan Malaysian 1985 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/4991/1/2%281%29.pdf Mohamad Md Yusoff, (1985) Advertising appeals: a cross-cultural perspective. Jurnal Komunikasi ; Malaysian Journal of Communication, 1 . pp. 21-29. ISSN 0128-1496 http://www.ukm.my/jkom |
| institution |
Universiti Kebangsaan Malaysia |
| building |
Perpustakaan Tun Sri Lanang Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Kebangsaan Malaysia |
| content_source |
UKM Journal Article Repository |
| url_provider |
http://journalarticle.ukm.my/ |
| language |
English |
| description |
please refer fulltext |
| format |
Article |
| author |
Mohamad Md Yusoff, |
| spellingShingle |
Mohamad Md Yusoff, Advertising appeals: a cross-cultural perspective |
| author_facet |
Mohamad Md Yusoff, |
| author_sort |
Mohamad Md Yusoff, |
| title |
Advertising appeals: a cross-cultural perspective |
| title_short |
Advertising appeals: a cross-cultural perspective |
| title_full |
Advertising appeals: a cross-cultural perspective |
| title_fullStr |
Advertising appeals: a cross-cultural perspective |
| title_full_unstemmed |
Advertising appeals: a cross-cultural perspective |
| title_sort |
advertising appeals: a cross-cultural perspective |
| publisher |
Universiti Kebangsaan Malaysian |
| publishDate |
1985 |
| url |
http://journalarticle.ukm.my/4991/1/2%281%29.pdf http://journalarticle.ukm.my/4991/ http://www.ukm.my/jkom |
| _version_ |
1643736270561607680 |
| score |
13.160551 |