Bibliometric assessment and research trends: five decades of brand image

• Main Authors: Siti Aisyah Ya’kob,, Rohaizat Baharun,, Siti Ngayesah Ab Hamid,, Masilah Mohamad,
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2024
• Online Access: http://journalarticle.ukm.my/24745/1/Pengurusan_71_2.pdf; http://journalarticle.ukm.my/24745/; https://www.ukm.my/jurnalpengurusan/volume-main/vol71/

Brand image distinguishes a company, product, or service from others, making it an asset worth investing in. Recognizing the key themes related to brand image is essential for fostering collaboration and ensuring that research progresses toward desired goals. Therefore, this bibliometric study’s...