Social identity analysis the Buttonscarves community in building brand loyalty
Social Identity is part of the self concept that comes from experience and knowledge of individuals when they are in a particular social group. The association of individuals in the community unknowingly makes community members loyal to certain brands, one of which is the Buttonscarves community. Th...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2024
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| Online Access: | http://journalarticle.ukm.my/24342/1/665_673%20765212555361PB.pdf http://journalarticle.ukm.my/24342/ http://ejournal.ukm.my/ebangi/index |
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