Validating the social content management framework : a Delphi study

• Main Authors: Wan Azlin Zurita Wan Ahmad,, Muriati Mukhtar,, Yazrina Yahya,
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2018
• Online Access: http://journalarticle.ukm.my/20399/1/28137-102248-1-PB.pdf; http://journalarticle.ukm.my/20399/; https://ejournal.ukm.my/pengurusan/issue/view/1131

Today, organisations are resorting to social networks to engage with customers. These social media interactions result in social content, which, if well-managed, can lead to innovative improvements in the value offerings of the organisations. Thus, a proper social content management framework ne...