Validating the social content management framework : a Delphi study

Today, organisations are resorting to social networks to engage with customers. These social media interactions result in social content, which, if well-managed, can lead to innovative improvements in the value offerings of the organisations. Thus, a proper social content management framework ne...

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Bibliographic Details
Main Authors: Wan Azlin Zurita Wan Ahmad,, Muriati Mukhtar,, Yazrina Yahya,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2018
Online Access:http://journalarticle.ukm.my/20399/1/28137-102248-1-PB.pdf
http://journalarticle.ukm.my/20399/
https://ejournal.ukm.my/pengurusan/issue/view/1131
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