Corporate social responsibility and market orientation : an integrated approach towards organizational performance

Takaful operators in countries dominated by Muslim are still experiencing low penetration rate. New emerging customer segments have higher expectation where Takaful operators need more innovative approaches in acquiring and retaining customers. Moreover, Takaful companies need to apply marketing, so...

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Bibliographic Details
Main Authors: Muhamad Azrin Nazri,, Nor Asiah Omar,, Azreen Jihan Mohd Hashim,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2018
Online Access:http://journalarticle.ukm.my/20173/1/19385-88581-1-PB.pdf
http://journalarticle.ukm.my/20173/
https://ejournal.ukm.my/pengurusan/issue/view/1093
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