Forecasting movie demand using total and split exponential smoothing
In the motion picture industry, the movie market players always rely on accurate demand forecasts. Distributors require the demand forecasts to decide the best release date of the new movies that arguably the most difficult decision. Thus, forecasting methods which are able to capture historical p...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2018
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| Online Access: | http://journalarticle.ukm.my/19795/1/jeko_522-7.pdf http://journalarticle.ukm.my/19795/ https://www.ukm.my/jem/issue/v52i2/ |
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