Selection criteria of motor insurance consumption

• Main Authors: Rubayah Yakob,, Hendon Redzuan,, Mohamad Abdul Hamid,
• Format: Article
• Published: Penerbit ukm 2007
• Online Access: http://journalarticle.ukm.my/1838/; http://www.ukm.my/~ppsmfst/jqma/index.html

In Malaysia, motorists are required by law to insure minimum coverage for their automobiles. However, the policy they own and the insurer they choose may not suit their needs. This study examines several characteristics which influence consumers’ selection of auto insurance policy and their loyal...