Selection criteria of motor insurance consumption
In Malaysia, motorists are required by law to insure minimum coverage for their automobiles. However, the policy they own and the insurer they choose may not suit their needs. This study examines several characteristics which influence consumers’ selection of auto insurance policy and their loyal...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Penerbit ukm
2007
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| Online Access: | http://journalarticle.ukm.my/1838/ http://www.ukm.my/~ppsmfst/jqma/index.html |
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