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Understanding students compulsive buying of apparel: an empirical study

Most compulsive buyers tend to be highly interested in fashion as well as their physical appearance and attractiveness. This study aims to investigate the impact of depression, materialism, excessive internet usage on compulsive buying behaviour among university students in buying apparels. A tota...

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Main Authors: Nor Asiah Omar,, Che Aniza Che Wel,, Syed Shah Alam,, Muhamad Azrin Nazri,
Format: Article
Language:English
Published: Pusat Pembangunan Mahasiswa dan Perhubungan Alumni, Universiti Kebangsaan Malaysia 2015
Online Access:http://journalarticle.ukm.my/10875/1/NOR-ASIAH-OMAR.pdf
http://journalarticle.ukm.my/10875/
http://www.ukm.my/personalia/publication-category/volume-2/
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spelling my-ukm.journal.108752017-10-13T00:25:07Z http://journalarticle.ukm.my/10875/ Understanding students compulsive buying of apparel: an empirical study Nor Asiah Omar, Che Aniza Che Wel, Syed Shah Alam, Muhamad Azrin Nazri, Most compulsive buyers tend to be highly interested in fashion as well as their physical appearance and attractiveness. This study aims to investigate the impact of depression, materialism, excessive internet usage on compulsive buying behaviour among university students in buying apparels. A total of 177 questionnaires were collected via convenience sampling from university students located at Klang Valley. It is found that, depression and materialism are having a significant impact to compulsive buying behaviour. These findings will appeal to those interested in consumer behaviour in buying apparel. Pusat Pembangunan Mahasiswa dan Perhubungan Alumni, Universiti Kebangsaan Malaysia 2015 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/10875/1/NOR-ASIAH-OMAR.pdf Nor Asiah Omar, and Che Aniza Che Wel, and Syed Shah Alam, and Muhamad Azrin Nazri, (2015) Understanding students compulsive buying of apparel: an empirical study. Jurnal Personalia Pelajar, 18 (2). pp. 107-113. ISSN 0128-2735 http://www.ukm.my/personalia/publication-category/volume-2/
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description Most compulsive buyers tend to be highly interested in fashion as well as their physical appearance and attractiveness. This study aims to investigate the impact of depression, materialism, excessive internet usage on compulsive buying behaviour among university students in buying apparels. A total of 177 questionnaires were collected via convenience sampling from university students located at Klang Valley. It is found that, depression and materialism are having a significant impact to compulsive buying behaviour. These findings will appeal to those interested in consumer behaviour in buying apparel.
format Article
author Nor Asiah Omar,
Che Aniza Che Wel,
Syed Shah Alam,
Muhamad Azrin Nazri,
spellingShingle Nor Asiah Omar,
Che Aniza Che Wel,
Syed Shah Alam,
Muhamad Azrin Nazri,
Understanding students compulsive buying of apparel: an empirical study
author_facet Nor Asiah Omar,
Che Aniza Che Wel,
Syed Shah Alam,
Muhamad Azrin Nazri,
author_sort Nor Asiah Omar,
title Understanding students compulsive buying of apparel: an empirical study
title_short Understanding students compulsive buying of apparel: an empirical study
title_full Understanding students compulsive buying of apparel: an empirical study
title_fullStr Understanding students compulsive buying of apparel: an empirical study
title_full_unstemmed Understanding students compulsive buying of apparel: an empirical study
title_sort understanding students compulsive buying of apparel: an empirical study
publisher Pusat Pembangunan Mahasiswa dan Perhubungan Alumni, Universiti Kebangsaan Malaysia
publishDate 2015
url http://journalarticle.ukm.my/10875/1/NOR-ASIAH-OMAR.pdf
http://journalarticle.ukm.my/10875/
http://www.ukm.my/personalia/publication-category/volume-2/
_version_ 1643738287158853632
score 13.160551

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