Effect of ethnocentrism and patriotism on the buying intention of Malaysian national car

• Main Authors: Che Aniza Che Wel,, Syed Shah Alam,, Nor Rahimy Khalid,, Suraya Akmar Mokhtaruddin,
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2018
• Online Access: http://journalarticle.ukm.my/20177/1/26177-88586-1-PB.pdf; http://journalarticle.ukm.my/20177/; https://ejournal.ukm.my/pengurusan/issue/view/1093

Malaysia is one of the Asian countries that triumph in producing national car with an outstanding achievements in automotive industry. Nowadays, Proton and Perodua are the famous Malaysian car brands among its citizens, where Perodua become the top of the list. Malaysian citizens appreciate and supp...