Modelling consumer adoption of internet shopping

• 主要作者: Kamarulzaman, Y.
• 格式: Conference or Workshop Item
• 出版: 2008
• 主题: H Social Sciences (General); QA75 Electronic computers. Computer science
• 在线阅读: http://eprints.um.edu.my/2367/; http://apps.webofknowledge.com/full_record.do?product=UA&search_mode=Refine&qid=2&SID=4Don2Llcc5o3iAg85hn&page=23&doc=222&cacheurlFromRightClick=no

The study explores consumers' adoption of Internet shopping in the context of tourism products in Britain. The key objective is to propose a model for the prediction of Internet shopping adoption integrating individual and technology characteristics. Drawing upon Davis' (1989) Technology A...