New applications for importance-performance analysis (IPA) in higher education: Understanding student satisfaction

• Main Authors: Fraser, McLeay, Andrew, Robson, Mazirah, Yusoff*
• Format: Article
• Published: Emerald Publishing Limited 2017
• Subjects: HF Commerce
• Online Access: http://eprints.intimal.edu.my/969/; https://doi.org/10.1108/JMD-10-2016-0187; https://doi.org/10.1108/JMD-10-2016-0187

Purpose The constantly evolving higher education (HE) sector is creating a need for new business models and tools for evaluating performance. In this paper, an overview of the importance-performance analysis (IPA) model and its applicability as a management tool for assessing student satisfaction i...