Behaviour of higher education students in choosing internet service provider in Malacca

• Main Author: Sutika Intan Suraya, Mohd Suhaimi
• Format: Thesis
• Language: English; English
• Published: 2011
• Subjects: HF Commerce
• Online Access: http://eprints.utem.edu.my/id/eprint/15039/1/Behaviour%20of%20higher%20education%20students%20in%20choosing%20internet%20service%20provider%20in%20Malacca.pdf; http://eprints.utem.edu.my/id/eprint/15039/2/Behaviour%20of%20higher%20education%20students%20in%20choosing%20internet%20service%20provider%20in%20Malacca.pdf; http://eprints.utem.edu.my/id/eprint/15039/; https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=85158

Customer behaviour studies the characteristics of an individual such as demographics and behavioural variables in attempt to understand what people wants. Despite it is importance, the attempt to understand customer wants and needs, and provide the most high service level with in considering cost l...