An Evaluation of CSR Areas in Influencing Mobile Phone Purchasing Intention by Customers in Malaysia
Problem: Corporate social responsibility shows frequently in various kinds of reports of different companies. However, managers are confused about how to practice CSR strategically. Little is known about consumers’ awareness of CSR and how consumers react toward socially responsible corporations and...
保存先:
| 第一著者: | |
|---|---|
| フォーマット: | 学位論文 |
| 言語: | English |
| 出版事項: |
2014
|
| 主題: | |
| オンライン･アクセス: | http://eprints.intimal.edu.my/856/1/169.pdf http://eprints.intimal.edu.my/856/ |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|