Comparing the Importance of Luxury Value Perceptions and Purchase Intentions between Modern Believers and Non-modern Believers in Malaysia
Segmenting the population assisting marketers to bridge the gap of the rapid changes based on uncertainties of desirable needs and wants. One of the most noticeable market segments throughout the studies is psychographic segmentation by adopting both psychology (e.g. lifestyle) and demographic profi...
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/776/1/106.pdf http://eprints.intimal.edu.my/776/ |
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