A Study on Factors Affecting Consumer Behavior toward Men’s Skin Care Products among Mellennials: A Malaysian Case Study
This study seeks to determine the factors affecting consumer behavior toward men’s skin care products among Generation Y, especially in Malaysia. Other than that, the study also aims to identify the factor that has the strongest influence and to examine whether there is a significant difference betw...
Saved in:
主要作者: | |
---|---|
格式: | Thesis |
语言: | English |
出版: |
2014
|
主题: | |
在线阅读: | http://eprints.intimal.edu.my/806/1/135.pdf http://eprints.intimal.edu.my/806/ |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|