The Role of Online Relationship Marketing Programs toward Influencing University Students to Purchase Different Clothing Products (Cross-Buying) Under the Same Online Retailer in Malaysia
Since the introduction of internet and Worldwide Web, business environment has rapidly changed from shopping in physical stores to online shopping. In recent years the clothing industry has taken a new turn where more people prefers online shopping over purchasing in physical retail stores. This new...
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Online Access: | http://eprints.intimal.edu.my/797/1/127.pdf http://eprints.intimal.edu.my/797/ |
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