Evaluate On the Relationship between Advertising Clutter and Generation Y Negative Attitude toward Television Advertising
Negative attitude towards television (TV) advertising issues also known as ‘advertising avoidance’ are getting serious since recently years which challenges the effectiveness of TV advertising and also the companies choose the advertising channel through TV. Advertising cultures are one of the most...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | English |
| 出版: |
2013
|
| 主題: | |
| 在線閱讀: | http://eprints.intimal.edu.my/779/1/109.pdf http://eprints.intimal.edu.my/779/ |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|