The Malaysian’s Perception on Premium Print Advertisement
This research is to examine the perception and purchase intentions of Malaysians on premium print advertisement as previous study that had been carried out on the topic was done in European countries. Utilizing the quantitative method, questionnaires was employed as the measuring instrument assisted...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 语言: | English |
| 出版: |
2012
|
| 主题: | |
| 在线阅读: | http://eprints.intimal.edu.my/698/1/93.pdf http://eprints.intimal.edu.my/698/ |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|