The Malaysian’s Perception on Premium Print Advertisement
This research is to examine the perception and purchase intentions of Malaysians on premium print advertisement as previous study that had been carried out on the topic was done in European countries. Utilizing the quantitative method, questionnaires was employed as the measuring instrument assisted...
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| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | English |
| 出版事項: |
2012
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| 主題: | |
| オンライン･アクセス: | http://eprints.intimal.edu.my/698/1/93.pdf http://eprints.intimal.edu.my/698/ |
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