A Study of Green Marketing Tools Influences on Green Cosmetic Product Purchasing In Malaysia
The awareness of green issue advocates the popularity of green product consumption, including the green cosmetic product. In Malaysia, the market for green cosmetic product still immature but it has started becomes vogue in Malaysia cosmetic industry. In view of the theory of planned behavior, this...
Saved in:
主要作者: | |
---|---|
格式: | Thesis |
语言: | English |
出版: |
2012
|
主题: | |
在线阅读: | http://eprints.intimal.edu.my/668/1/MBA%2080.pdf http://eprints.intimal.edu.my/668/ |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|