Compulsive Buying: An Exploration of Money Attitudes among Malaysian Consumers
Money is vital element of modern living and plays an important role in stimulating people and influences their buying decisions. Different individuals possesses different goals (e.g. enjoying life, acquiring power) besides accumulating wealth, and these goals will eventually lead to different dim...
保存先:
第一著者: | |
---|---|
フォーマット: | 学位論文 |
言語: | English |
出版事項: |
2013
|
主題: | |
オンライン・アクセス: | http://eprints.intimal.edu.my/657/1/MBA%20-%2069.pdf http://eprints.intimal.edu.my/657/ |
タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|
id |
my-inti-eprints.657 |
---|---|
record_format |
eprints |
spelling |
my-inti-eprints.6572017-01-17T01:40:56Z http://eprints.intimal.edu.my/657/ Compulsive Buying: An Exploration of Money Attitudes among Malaysian Consumers Ong, Li Yin HD28 Management. Industrial Management Money is vital element of modern living and plays an important role in stimulating people and influences their buying decisions. Different individuals possesses different goals (e.g. enjoying life, acquiring power) besides accumulating wealth, and these goals will eventually lead to different dimensions of money attitudes which can be the motivators of compulsive buying. Indeed, most individuals regardless of their age, gender or social status can be expected to be the victim of impulsive buying. In Malaysia, this topic has been under-researched and the general idea of money attitudes was primarily focused on the western context. Thus, this study aims to investigate the relationship between money attitudes and compulsive purchase tendency in the Malaysian context. Based on the literature reviewed, a theoretical framework was developed and the researcher conducted a convenience sampling of data whereby 102 respondents were surveyed using questionnaires. The data was analyzed using the Statistical Package for Social Science (SPSS) version 20.0 and Partial Least Square (PLS) method. The results showed that individual’s money dimension of power/prestige and quality has an effect on their compulsive buying behavior. Specifically, the individuals’ money attitudes dimensions’ impact on compulsive buying behavior was strengthened in an indirect manner rather than direct. Thus, this research provides useful information to marketers and policy makers which will help them to better understand consumers’ spending behavior. 2013 Thesis NonPeerReviewed text en http://eprints.intimal.edu.my/657/1/MBA%20-%2069.pdf Ong, Li Yin (2013) Compulsive Buying: An Exploration of Money Attitudes among Malaysian Consumers. Masters thesis, INTI International University. |
institution |
INTI International University |
building |
INTI Library |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
INTI International University |
content_source |
INTI Institutional Repository |
url_provider |
http://eprints.intimal.edu.my |
language |
English |
topic |
HD28 Management. Industrial Management |
spellingShingle |
HD28 Management. Industrial Management Ong, Li Yin Compulsive Buying: An Exploration of Money Attitudes among Malaysian Consumers |
description |
Money is vital element of modern living and plays an important role in
stimulating people and influences their buying decisions. Different individuals possesses
different goals (e.g. enjoying life, acquiring power) besides accumulating wealth, and
these goals will eventually lead to different dimensions of money attitudes which can be
the motivators of compulsive buying. Indeed, most individuals regardless of their age,
gender or social status can be expected to be the victim of impulsive buying. In Malaysia,
this topic has been under-researched and the general idea of money attitudes was
primarily focused on the western context. Thus, this study aims to investigate the
relationship between money attitudes and compulsive purchase tendency in the
Malaysian context. Based on the literature reviewed, a theoretical framework was
developed and the researcher conducted a convenience sampling of data whereby 102
respondents were surveyed using questionnaires. The data was analyzed using the
Statistical Package for Social Science (SPSS) version 20.0 and Partial Least Square (PLS)
method. The results showed that individual’s money dimension of power/prestige and
quality has an effect on their compulsive buying behavior. Specifically, the individuals’
money attitudes dimensions’ impact on compulsive buying behavior was strengthened in
an indirect manner rather than direct. Thus, this research provides useful information to
marketers and policy makers which will help them to better understand consumers’
spending behavior. |
format |
Thesis |
author |
Ong, Li Yin |
author_facet |
Ong, Li Yin |
author_sort |
Ong, Li Yin |
title |
Compulsive Buying: An Exploration of Money Attitudes among Malaysian Consumers |
title_short |
Compulsive Buying: An Exploration of Money Attitudes among Malaysian Consumers |
title_full |
Compulsive Buying: An Exploration of Money Attitudes among Malaysian Consumers |
title_fullStr |
Compulsive Buying: An Exploration of Money Attitudes among Malaysian Consumers |
title_full_unstemmed |
Compulsive Buying: An Exploration of Money Attitudes among Malaysian Consumers |
title_sort |
compulsive buying: an exploration of money attitudes among malaysian consumers |
publishDate |
2013 |
url |
http://eprints.intimal.edu.my/657/1/MBA%20-%2069.pdf http://eprints.intimal.edu.my/657/ |
_version_ |
1644541267025068032 |
score |
13.149126 |