Advertising on Social Media and Benefits to Brands

• Main Authors: Ohajionu, Uchechi Cynthia, Mathews, Soney
• 格式: Article
• 语言: English
• 出版: 2015
• 主题: HD28 Management. Industrial Management; HF Commerce
• 在线阅读: http://eprints.intimal.edu.my/622/1/2015-Journal%20of%20Social%20Science%20and%20Humanities.pdf; http://eprints.intimal.edu.my/622/

Social media has expedited unparalleled growth in human interaction in modern times. This new media has caught the attention of organisations, communities and individuals through their ability to facilitate the collaboration of virtual communities and to provide a productive environment for mutual s...