Advertising on Social Media and Benefits to Brands

• 主要な著者: Ohajionu, Uchechi Cynthia, Mathews, Soney
• フォーマット: 論文
• 言語: English
• 出版事項: 2015
• 主題: HD28 Management. Industrial Management; HF Commerce
• オンライン･アクセス: http://eprints.intimal.edu.my/622/1/2015-Journal%20of%20Social%20Science%20and%20Humanities.pdf; http://eprints.intimal.edu.my/622/

Social media has expedited unparalleled growth in human interaction in modern times. This new media has caught the attention of organisations, communities and individuals through their ability to facilitate the collaboration of virtual communities and to provide a productive environment for mutual s...