Heterogeneous Bank Offerings against Homogeneous Customer Reflection

• Main Author: Raman, Arasu
• Format: Article
• Published: Taiwan Institute of Business Administration 2015
• Subjects: HF Commerce
• Online Access: http://eprints.intimal.edu.my/599/; http://www.jtiba.com/

While having the term “Islamic” banking, Malaysian banks operates their businesses using the rules and principles of Sharia’h. Due to the increase in housing development projects in Malaysia as a whole, the application of housing loan increases as well. As both conventional banks and Islamic banks o...