Factors Affecting Leisure Air Travelers to Choose Sichuan as their Tourism Destination

This study is carried out with the aim to propose recommendations to the Sichuan government and tourism operators to promote the tourism industry in Sichuan after the Wenchuan earthquake in year 2008. By identifying factors influencing leisure air travelers to choose Sichuan as their tourism operato...

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Bibliographic Details
Main Author: Ma, Jian Ping
Format: Thesis
Language:English
Published: 2010
Subjects:
Online Access:http://eprints.intimal.edu.my/566/1/MBA%20-%2025.pdf
http://eprints.intimal.edu.my/566/
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