The Effects of Actor Popularity on Audience’s Desire to Watch Korean Dramas
The globalization of Korean culture, introduced to Asia from the mid-1990s to the mid-2000s, has been prominently reflected in Korean drama series and pop music, which have become favored media genres, particularly among Malaysian audiences. This study examines the factors influencing Malaysian a...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
INTI International University
2024
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/2113/1/jobss2024_31.pdf http://eprints.intimal.edu.my/2113/2/652 http://eprints.intimal.edu.my/2113/ http://ipublishing.intimal.edu.my/jobss.html |
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